Executive Clarity · SAP Contract Terms

SAP MaxAttention

MovableMoves with pressure, volume, timing or escalation. Expect a fight, expect to win something.

What it governs

SAP's top premium engagement: a long-term, individually scoped partnership with named SAP experts, on-site and remote, around the customer's business goals as much as its technical landscape.

Why SAP moves on it — or doesn't

Every MaxAttention engagement is scoped and priced individually — there is no list price to anchor to, which means the scope, the staffing and the fee are all open at signature and again at each renewal.

The lever

Negotiate outcomes and named people, not days. Tie the fee to the programme it is meant to protect, and keep the right to reduce scope when the programme phase changes — MaxAttention sized for a go-live is oversized for operations.

In SAP's published documents

SAP's own positioning: SAP MaxAttention and SAP ActiveAttention are offered as holistic, long-term partnerships focusing on the customer's business goals as much as the technical environment. Scope and price are engagement-specific and not published.

Source: support.sap.com — Offerings & Programs / More Offerings — read 17 Sep 2026. Checked 2026-09-17 against the SAP Trust Center; editions change — re-verify before relying on it.

Before you rely on this. A judgement, not legal advice. SAP's standard terms change — verify the current wording of this term in the standard documents published at the SAP Trust Center before using it in a live negotiation.
Also rated movable
  • Audit — SAP's right to verify licence compliance, the notice required, frequency, and who bears cost.
  • Conversion Credit — Credit granted for terminating existing licences, applied against a new purchase; the terminated licences' maintenance base is removed.
  • Digital Access — SAP's document-based licensing model for indirect scenarios, charging by documents created rather than by users.
  • Fee Increase — SAP's right to raise support or subscription fees at renewal, usually capped by reference to a published index.

This entry was generated with AI assistance from SAP contract vocabulary that is publicly available through search, and reviewed for plausibility, not completeness. General guidance only — verify the current wording and your own position before relying on it.