Andreas BORN
Global SAP, Cloud & Ecosystem GTM Executive. SAP Cloud ERP · Business AI · Data Platforms · Enterprise Transformation.
Last updated: · Based in the Karlsruhe region, Germany · International mobility (DACH, EMEA, APJ, Africa, North America)
Executive profile
Global SAP and enterprise-technology executive with 25+ years across the full transformation lifecycle, from R/2 and global ERP rollouts to SAP Cloud ERP, Business AI and data-platform strategy, with a strong track record in global banking and financial services. Former SAP Vice President with leadership assignments across Africa, North America, Europe and Asia, including SAP Labs in Palo Alto.
Andreas combines board-level advisory, complex programme execution, strategic-account leadership and ecosystem go-to-market development. Today he advises CIOs and CFOs on SAP Cloud ERP strategy, transformation economics, Clean Core, RISE, GROW, BTP and AI-ready operating models. He is publisher of sapperment and its executive track, Executive Clarity.
Career timeline
2024 – Present · Partner & Head of SAP Transformation & Strategy · Head of Sales – SAP Business Unit
AKQUINET (incl. EKC)
- Advises CIOs, CFOs and transformation leaders on SAP Cloud ERP strategy, S/4HANA, Public vs Private Cloud, RISE, GROW, Clean Core, BTP, licensing and transformation economics.
- Established SAP Service Partner status for EKC and took the group’s SAP partnership from no status at the start of 2026 to SAP Gold partner (Sell, Build, Service), leading partner strategy, business-plan redesign, the packaged-offering model, license-sales evidence, demand generation, executive alignment and the SAP approval process.
- Operationalising the combined SELL and SERVICE route to market: co-selling, pipeline governance, enablement and Partner Grouping Agreement alignment across akquinet entities.
- Shapes SAP MISSION TRANSITION, the Cloud Navigator and Cloud ERP readiness propositions; connects executive positioning with practical sales, partner and delivery motions.
- Builds market visibility, SAP ecosystem partnerships, pipeline, talent and customer access for the Cloud ERP and transformation practice.
2022 – 2024 · Vice President | Global Account Director & Customer Success Executive
SAP, United Kingdom
- Led executive engagement and customer-success strategy for top-tier financial-services accounts including Barclays, Santander and HSBC.
- Positioned SAP Cloud, BTP, data and innovation capabilities within complex global banking operating models.
2021 – 2022 · Vice President | Customer Success Executive
SAP, Singapore / APJ
- Executive lead for Standard Chartered Bank and PETRONAS, including RISE with SAP and strategic transformation advisory.
- Created cross-functional customer and partner motions across sales, services, product, cloud and executive sponsorship.
2017 – 2020 · Vice President | Global Sales & Service Partner / Customer Success Executive
SAP, Switzerland
- Based in Switzerland. Led strategic customer relationships and complex transformation execution for Nestlé, Swiss Post and SBB.
- Supported the November 2018 global SAP SuccessFactors go-live for approximately 70,000 Nestlé employees across 35 countries.
2013 – 2017 · Vice President | Development Production Programmes, Cloud & Mobile
SAP Labs / SAP, Palo Alto & North America
- Executive oversight for global mobile and database production programmes, product quality, partner validation and release readiness.
- Directed teams from 10 to 1,000 people, managed programme budgets up to US$7.5 million and influenced investment decisions from US$10 million to US$1 billion.
2012 – 2013 · Global Escalation Manager
SAP America, Newtown Square, Pennsylvania
- Led board-level de-escalation of business-critical customer situations, including production-down and endangered go-live scenarios.
- Managed five board escalations, teams of 10 to 250 professionals and case budgets up to US$1.2 million; reported to the SAP Executive Board.
2007 – 2012 · Senior Business Development Manager | System Landscape Optimization, Africa
SAP South Africa
- Managed SAP System Landscape Optimization across Africa: M&A, divestitures, reorganisations, consolidations, upgrades and New General Ledger migrations.
- Overall programme manager for Telkom South Africa's New General Ledger implementation: ZAR 31.2 million budget, 120+ SAP personnel and 15 external consultants.
- Held P&L accountability, built multi-year account strategies and grew regional SLO revenue; recognised through SAP's Top Talent programme.
Earlier career · Enterprise Architecture & Global SAP Rollout Leadership
Siemens
- Contributed to global R/2-to-R/3 transformation and enterprise-architecture programmes, including more than 40 implementation and rollout assignments.
Selected executive impact
- 16+ years in SAP leadership roles across five continents: product development, quality, escalations, customer success, strategic accounts and cloud transformation.
- Strategic-account and transformation experience across Nestlé, Swiss Post, SBB, PETRONAS, Standard Chartered, Barclays, Santander, HSBC and Telkom South Africa.
- High-speed execution under pressure: global customer escalations, multi-million programme and P&L responsibility, executive governance, large cross-functional teams.
- Builder of new cloud practices, partner motions and go-to-market approaches, aligning sales, delivery, product, support, engineering and external partners.
Executive focus
- Business building, market entry, ecosystem strategy and strategic-account growth
- SAP Cloud ERP, S/4HANA, RISE, GROW, Clean Core and Two-Tier ERP
- Business AI, SAP BTP, Business Data Cloud and data-platform partnerships
- Board advisory, programme recovery, customer success and executive mentoring
- M&A, carve-outs, divestitures, consolidations, migrations and upgrades
- Licensing, value cases, operating-model choices and C-level communication
Languages
German: native · English: fluent / executive working proficiency
Full bio and publications: Andreas BORN, author page · Andreas in the sapperment library