Andreas BORN
Global SAP, Cloud & Ecosystem GTM Executive — SAP Cloud ERP · Business AI · Data Platforms · Enterprise Transformation.
Last updated: 2026-08-05 · Based in the Karlsruhe region, Germany · International mobility (EMEA, APJ, Africa, North America)
Executive profile
Global SAP and enterprise-technology executive with 25+ years across the full transformation lifecycle — from R/2 and global ERP rollouts to SAP Cloud ERP, Business AI and data-platform strategy. Former SAP Vice President with leadership assignments across Africa, North America, Europe and Asia, including SAP Labs in Palo Alto.
Andreas combines board-level advisory, complex programme execution, strategic-account leadership and ecosystem go-to-market development. Today he advises CIOs and CFOs on SAP Cloud ERP strategy, transformation economics, Clean Core, RISE, GROW, BTP and AI-ready operating models. He is publisher of sapperment and its executive track, Executive Clarity.
Career timeline
2025 – Present — Partner & Head of SAP Transformation & Strategy | C-Level Advisor & Practice Lead SAP
EKC / akquinet GmbH
- Advises CIOs, CFOs and transformation leaders on SAP Cloud ERP strategy, S/4HANA, Public vs Private Cloud, RISE, GROW, Clean Core, BTP, licensing and transformation economics.
- Established SAP PartnerEdge Service partner status for EKC and secured SAP Cloud ERP Public Edition PE SELL status for akquinet — leading partner strategy, business-plan redesign, the packaged-offering model, license-sales evidence, demand generation, executive alignment and the SAP approval process.
- Operationalising the combined SELL and SERVICE route to market: co-selling, pipeline governance, enablement and Partner Grouping Agreement alignment across akquinet entities.
- Shapes SAP MISSION TRANSITION, the Cloud Navigator and Cloud ERP readiness propositions; connects executive positioning with practical sales, partner and delivery motions.
- Builds market visibility, SAP ecosystem partnerships, pipeline, talent and customer access for the Cloud ERP and transformation practice.
2022 – 2024 — Vice President | Global Account Director & Customer Success Executive
SAP, United Kingdom
- Led executive engagement and customer-success strategy for top-tier financial-services accounts including Barclays, Santander and HSBC.
- Positioned SAP Cloud, BTP, data and innovation capabilities within complex global banking operating models.
2021 – 2022 — Vice President | Customer Success Executive
SAP, Singapore / APJ
- Executive lead for Standard Chartered Bank and PETRONAS, including RISE with SAP and strategic transformation advisory.
- Created cross-functional customer and partner motions across sales, services, product, cloud and executive sponsorship.
2017 – 2020 — Vice President | Global Sales & Service Partner / Customer Success Executive
SAP, Switzerland
- Led strategic customer relationships and complex transformation execution for Nestlé, Swiss Post and SBB.
- Supported the November 2018 global SAP SuccessFactors go-live for approximately 70,000 Nestlé employees across 35 countries.
2013 – 2017 — Vice President | Production Programs and SAP Development Leadership
SAP Labs / SAP, Palo Alto & North America
- Executive oversight for global mobile and database production programmes, product quality, partner validation and release readiness.
- Directed teams from 10 to 1,000 people, managed programme budgets up to US$7.5 million and influenced investment decisions from US$10 million to US$1 billion.
2012 – 2013 — Global Escalation Manager
SAP America, Newtown Square, Pennsylvania
- Led board-level de-escalation of business-critical customer situations, including production-down and endangered go-live scenarios.
- Managed five board escalations, teams of 10 to 250 professionals and case budgets up to US$1.2 million; reported to the SAP Executive Board.
2007 – 2012 — Senior Business Development Manager | System Landscape Optimization, Africa
SAP South Africa
- Managed SAP System Landscape Optimization across Africa: M&A, divestitures, reorganisations, consolidations, upgrades and New General Ledger migrations.
- Overall programme manager for Telkom South Africa's New General Ledger implementation: ZAR 31.2 million budget, 120+ SAP personnel and 15 external consultants.
- Held P&L accountability, built multi-year account strategies and grew regional SLO revenue; recognised through SAP's Top Talent programme.
Earlier career — Enterprise Architecture & Global SAP Rollout Leadership
Siemens
- Contributed to global R/2-to-R/3 transformation and enterprise-architecture programmes, including more than 40 implementation and rollout assignments.
Selected executive impact
- 16+ years in SAP leadership roles across five continents — product development, quality, escalations, customer success, strategic accounts and cloud transformation.
- Strategic-account and transformation experience across Nestlé, Swiss Post, SBB, PETRONAS, Standard Chartered, Barclays, Santander, HSBC and Telkom South Africa.
- High-speed execution under pressure: global customer escalations, multi-million programme and P&L responsibility, executive governance, large cross-functional teams.
- Builder of new cloud practices, partner motions and go-to-market approaches, aligning sales, delivery, product, support, engineering and external partners.
Executive focus
- Business building, market entry, ecosystem strategy and strategic-account growth
- SAP Cloud ERP, S/4HANA, RISE, GROW, Clean Core and Two-Tier ERP
- Business AI, SAP BTP, Business Data Cloud and data-platform partnerships
- Board advisory, programme recovery, customer success and executive mentoring
- M&A, carve-outs, divestitures, consolidations, migrations and upgrades
- Licensing, value cases, operating-model choices and C-level communication
Languages
German — native · English — fluent / executive working proficiency
Downloads
CV as PDF → Contact card (vCard)
Full bio and publications: Andreas BORN — author page · Andreas in the sapperment library