SAP glossary · Partner ecosystem

Next-Generation Cloud Selling

New in SAP's February 2025 glossary edition.

What it is

A cross-functional SAP programme to build a lean, largely automated, low-touch cloud sales model from lead to renewal, built for SAP's high-volume public cloud business.

Why it matters for executives

Low-touch selling from SAP means more of the advisory work shifts to partners and to the customer's own team.

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Source and currency. Summarised in our own words from SAP's publicly available SAP Corporate Glossary (February 2025 edition). SAP updates names, editions and packaging often; check the current wording on sap.com before relying on it.

sapperment is independent and not affiliated with SAP SE. SAP product names are trademarks of SAP SE. The executive commentary is sapperment's own. Prepared with AI assistance and checked against SAP's published glossary.