SAP glossary · Partner ecosystem

Value-added reseller (VAR)

What it is

A partner that earns most of its revenue reselling a vendor's software directly to end customers, often adding consulting, implementation, post-sales support, training and its own add-on applications.

Why it matters for executives

In the midmarket, the VAR is often the customer's main relationship with SAP. Its skills and capacity decide the outcome.

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Source and currency. Summarised in our own words from SAP's publicly available SAP Corporate Glossary (February 2025 edition). SAP updates names, editions and packaging often; check the current wording on sap.com before relying on it.

sapperment is independent and not affiliated with SAP SE. SAP product names are trademarks of SAP SE. The executive commentary is sapperment's own. Prepared with AI assistance and checked against SAP's published glossary.