Professional biography

Leadership that connects direction, delivery and quality.

The definitive executive biography of Andreas BORN — a global enterprise-technology leader shaped by transformation programmes, software engineering, customers and five continents.

Executive summary

Andreas BORN is a former SAP Vice President and global enterprise-technology executive with more than 25 years across ERP transformation, product quality, critical-customer recovery, strategic accounts, Cloud ERP, data platforms and Business AI. His career spans Siemens, SAP South Africa, SAP America, SAP Labs in Palo Alto, and global customer leadership assignments in Switzerland, Singapore and the United Kingdom.

He is best understood as a visionary, results-driven builder: someone who creates direction, assembles cross-functional organisations and turns complex technology choices into outcomes that executives, engineers, customers and partners can own together. Through Executive Clarity, he now publishes independent decision frameworks for SAP transformation and the AI-ready enterprise.

Leadership philosophy

Andreas' philosophy begins with clarity: the organisation must understand why the work matters before it can make good decisions about scope, architecture or delivery. He combines high ambition with explicit accountability — clear outcomes, visible trade-offs, measurable quality and a willingness to stop work that no longer creates value.

The next level of leadership is multiplication. Sustainable performance depends on inspiring people, developing future leaders, communicating context and building trusted relationships across functions and cultures. The goal is not a perfectly balanced generalist organisation; it is a team whose distinctive strengths reinforce one another.

Leadership principles

  1. Start with why, but do not stop there. Purpose must become decisions, architecture, ownership and measures.
  2. Make the trade-off visible. Hidden trade-offs return later as delivery risk or technical debt.
  3. Quality is an executive topic. Quality determines trust, adoption, support cost and the speed of future change.
  4. Develop people through ownership. Real growth comes from context, responsibility and feedback.
  5. Relationships accelerate truth. Trust allows bad news and uncertainty to surface early.
  6. Build for the next change. A transformation that cannot evolve after go-live is already becoming legacy.

Mentors and sponsors

Andreas has learned from leaders who created room to grow, customers who challenged comfortable assumptions, engineers who refused vague requirements and colleagues who demonstrated that trust can coexist with high standards. Mentorship matters most when it expands judgement — not simply when it transfers knowledge.

Career timeline

Earlier career

Enterprise Architecture & Global SAP Rollout Leadership

Siemens · Europe and international programmes

Contributed to enterprise-architecture work and more than 40 implementation and rollout assignments during the global transition from SAP R/2 to R/3.

2007–2012

Senior Business Development Manager · System Landscape Optimization, Africa

SAP South Africa · Africa

Led SAP landscape-transformation work across mergers, acquisitions, divestitures, reorganisations, consolidations, upgrades and New General Ledger migrations, with P&L and regional revenue responsibility.

2012–2013

Global Escalation Manager

SAP America · Newtown Square, United States

Directed business-critical customer escalations, including production-down and endangered go-live situations, with reporting to SAP executive leadership.

2013–2017

Vice President · Production Programs and Development Leadership

SAP Labs / SAP · Palo Alto and North America

Provided executive oversight for mobile and database production programmes, quality systems, partner platform validation, customer validation and release readiness.

2017–2020

Vice President · Global Sales & Service Partner / Customer Success Executive

SAP · Switzerland and global accounts

Led strategic customer relationships and transformation execution for major organisations including Nestlé, Swiss Post and SBB.

2021–2022

Vice President · Customer Success Executive

SAP · Singapore and Asia-Pacific

Served as executive lead for Standard Chartered Bank and PETRONAS, connecting customer strategy, cloud transformation, partners and SAP leadership.

2022–2024

Vice President · Global Account Director & Customer Success Executive

SAP · United Kingdom and global financial services

Led executive engagement for complex financial-services organisations including Barclays, Santander and HSBC.

Current chapter

Publisher · Executive Clarity

Independent executive platform and advisory work · Germany and international

Translates SAP Cloud ERP, data, AI, software quality and transformation choices into board-level decision frameworks through sapperment.

Major achievements

Verified scale

5 continents

Leadership assignments across Africa, North and South America, Europe and Asia.

Verified scale

10–1,000 people

Direct and functional leadership across programmes, escalations and quality initiatives.

Verified scale

US$7.5m

Programme budgets managed for global product-quality and production programmes.

Verified scale

US$10m–US$1bn

Investment decisions influenced through quality due diligence and release-readiness evidence.

  • Led SAP's System Landscape Optimization business across Africa, including P&L accountability, regional strategy and complex landscape transformations.
  • Managed Telkom South Africa's New General Ledger programme with a ZAR 31.2 million budget, more than 120 SAP personnel and 15 external consultants.
  • Directed five SAP Executive Board escalations with teams ranging from 10 to 250 professionals and case budgets up to US$1.2 million.
  • Provided executive oversight for mobile and database quality programmes, customer validation, partner platform validation and product release readiness at SAP Labs.
  • Led global customer-success and strategic-account work across consumer products, public-sector, energy and financial-services organisations.

Awards & recognition

SAP recognised Andreas through its Top Talent programme during his South Africa leadership chapter and as SAP High Potential / Top Talent in 2012 and 2013. These recognitions are documented in SAP Labs' executive immigration support letter. The public profile does not present an inflated awards catalogue; it records only recognition that is supported by available evidence.

Global impact

The common thread is not geography or job title. It is the ability to operate where strategy, technology, quality and customer consequence meet: landscape transformations that changed the structure of a business; escalations where delay had immediate operational impact; production programmes where quality evidence influenced release and investment decisions; and global accounts where technology had to serve an entire operating model.

Future vision

The next enterprise will combine transactional systems, governed business context, AI assistants and agents, and human accountability. The leadership challenge is not to maximise automation. It is to design an organisation in which machines can contribute speed and scale without making responsibility invisible.

That is the purpose of Executive Clarity: connect the boardroom decision to the engineering and operating model required to make it real.

Read Executive Career Overview →